Chacinados Ferré
Chacinados Ferré
fiambre de campo en su mesa
The owners of Chacinados Ferré (chacinados in spanish means cold cuts) at the end of 2007, came to our bureau asking for a new packaging design (labels, one of the type of pack, that they use). So we had two differents ways:
- We do the graphic design they ask for, and we both will be happy
- We offer something more complete (that include the labels, obviously) and we both will be happier.
We offered them the second way, of course… After many meetings and observations of the personality, ambitions, his products, his competitions, etc… we start a Lifting of the old identity, basic aplications, and labels of the main products.
The first problems came up with the first print of labels for “chorizo” and “salame” (the test dummies of the company) and we confirmed, what we suspect, the trademark “CHF” didnt has recognition by the consumers; CHF only was reconized by the “green label”, (in that time they wer the only cold cut company in the region to use that color) So what looked like a strengthness became a weakness (imagine what could happen if another company use the same green for his cold cut products, this new company can use their ten year´s confidence)
with the first print of the “test dummies” labels, we confirmed that they didnt has recognition by the consumers, and we had to take another way.
We decided for a new design of the labels, using the traditional green color, and the most important decision, it started to educate the salers, so they could deliver publicities and explains the graphich evolution. In that way it began a new empowered of the identity of CHF, that never had been done,
Once that the we confirmed an expected good consumer´s feedback, we started to design the rest of the packs: labels, film packs for “feteados”, bags, etc… An important thing its the differents printing methods having in mind hte packing process, the cost, and the differents normatives and laws.
An important thing its the differents printing methods (…) having in mind hte packing process, the cost, and the differents normatives and laws.
Then we start the design of a sale catalog and one basec web-site, for what it was made different photography sessions.
Nowdays at the start of the 2010, we continue with the design of different visual pieces (publicities, clothes, banners, vehicles and others) and we always advise them, to take the best of this pieces. Really we our glad of this business relationship between exogeno and CHFand we hope, it empore by the pass of time.